Website Design, SEO and Digital Marketing
The 3 Pillars For A Successful Website
HFD Solutions is a Website Design and Digital Marketing company that has been working in the industry for for over a decade. In that time we have developed a reputation for providing first-class professionalism and quality.
Your website is the shop front of your Company online so it needs to be a professional representation of who you are and what you do. It should also be your best sales and marketing employee who works around the clock for no extra charge! (see how to make your website a sales machine!)
A very important factor to remember when having your website designed is that it must be designed to work perfectly in the search engines so you should ensure that your web designer works in tandem with a SEO specialist (if they are not SEO Savvy) to ensure that it is set up perfectly set up for Google and other search engines in mind to help you rank organically when you do start your SEO (Search engine optimisation) campaigns.
Remember the good old saying “build it and they will come”? well that is not the case with websites… you do need to put in some work to ensure that your website is able to be found by your potential customers when they search online.. See Search Engine Optimisation: (SEO)
Search Engine Optimisation:
Search Engine Optimisation, commonly known as SEO, is the process of ensuring that Google and other search engines know exactly what your website is about and ensuring that is is seen as an authoritative figure in its’ particular field of expertise. When Google sees that, then it will place it higher in the search engines when people are searching for the products or services that you have to offer.
An important factor to remember here though, is that top rankings are not instantaneous.
Google works hard to ensure that only relevant and well respected websites appear at the top of the search results and changes its’ algorithms constantly to weed out the people trying to “game” the system in order to gain top rankings quickly. In that case, if you choose the wrong people to run Search Engine Optimisation campaigns, it can have disastrous results (sometimes overnight). That’s why it is crucial that your SEO company are strictly following Googles guidelines to ensure your website is safe from being de-indexed.
Digital Marketing Strategy:
Not all businesses are the same and therefore your digital strategy should to be tailored to your goals. It’s not a “one size fits all” game and therefore it is important that your digital marketing company should take the time to get to know you and your company to ensure they have a full understanding of your business and what you want to achieve.
After all your digital marketing should ALWAYS give you a positive ROI, otherwise it’s a waste of time and money all round.