Google Considered These SEO Tactics As Rule Breaking Today.
Similar to other markets, the SEO game is always progressing. Google and other search engines continue to establish their algorithms to make the rules of the game as fair to every participant as possible. Thus, some methods that were a gold nuggets yesterday are now considered as rule-breaking today.
A lot of, if not all of them, are now called black-hat SEO techniques. The term black-hat refer to activities that would punish your site due to the fact that it focuses more on generating people and enhancing site traffic than optimising their online experience. In short, it focuses more on drawing in than giving back.
Here are some techniques that are no longer appropriate to today’s SEO climate:
Keyword Stuffing: Over Optimisation
Description:
An act of injecting too many relevant keywords in one page so that it appears, higher in the search engine result.
Why it is not used today:
Sites that use over optimisation would tend to focus mainly on stuffing as many keywords as possible, typically inconsiderate of the grammar or how bad it looks on the page. This action renders the material worthless or invaluable to the online user searching for the right answers.
Rise above it!
While keyword stuffing is now an unlawful act, it does not mean that you can use keywords to up your chances on search engine rankings. The secret is to use keywords responsibly and focus on the overall user experience than your website rank.
Putting Keywords In Bold
Description:
This one is similar to the example, except that instead of packing keywords, you selected number of keywords and highlight it in bold.
Why it is no longer used today:
Similar to the keyword stuffing method, a lot of website makers abuse these function as well. Matt Cutts from Google, cleared the air by specifying that while it is not harmful to use it, using bold keywords will not raise your website search rankings.
Rise above it!
Rather of losing your time in peppering strong tags all over your page, focus on building good relevant material. This would put you on Google’s good side.
Spammy Page Titles
Description:
It is like keyword stuffing but on page titles instead of, on page material itself.
Why it is no longer utilised today:
Page titles should be used to point users to what your material is about. It is NOT another chance to use black-hat methods in the search rankings. For example of what not to do: (Best Sydney Dentist | Complete Dental Care | Cosmetic Dentist Sydney CBD)
Rise above it!
Rather of stuffing keywords, attempt to make your page titles as clever and relevant as possible to entice users to click the bait.
Meta Information (Descriptions & Keywords).
Description
Meta details or meta tags are hidden keywords on your page that website developers use to point online users to their site. By upping the page visits, your website can rise up the search rankings. Meta info also consists of the description seen on the title page results.
Why it is not utilised today
Like other methods, meta tags are extremely susceptible to be abused. In truth, it is more dangerous than other on-page techniques since users can not see it unless they see the page source. Meta descriptions can also be controlled to bait users to click the site without having any idea what the page has to do with.
Rise above it!
Even though Google does not use meta information as a parameter for their rankings, you can still gain from it by making the keywords and descriptions as appropriate as possible to your specific niche website. By doing this you can gain the search engine’s trust.
Spammed H1 Tags.
Description:
H1 tags are used to explain exactly what your page is all about. Website developers normally put H1 tags on the titles of each post. Hence, putting lots of keywords in it makes perfect sense … for search engine penalties.
Why it is no longer used today:
These tags are another way for website makers to stuff in as lots of keywords as possible. Now, Google treats H1 and title tags in the exact same way as common text, which suggests that keyword stuffing penalties will likewise apply to spammy H1 tags.
Rise above it!
Experts have mixed reviews on H1 tags. To err on the safe side, use this to enhance user experience instead of focusing on SEO tactics methods.
Hidden Links.
Description:
Hidden links are links that are undetectable to the human visitors however are noticeable by search engine algorithms.
Why it is not used today:
This SEO trick is probably the most devious of all black-hat techniques. For one, online users could never ever see it up until they accidentally click it. Because it is unnoticeable, visitors are tricked that the website (and as a result, the brand) is trusted, only to discover that the website is using keyword stuffing or link structure for them to increase on the rankings unjustly.
Rise above it!
The only method to turn from this wayward course is to backlink legitimately. It is pricey and time-consuming, yes, but it develops integrity on your brand and character as a whole.
Yes, investing in SEO to improve your rankings is not a bad thing. However do understand that ranking is not everything. Valuable relevant content and images ought to be part of your marketing tools, as well. In the long run, users prefer to be with a brand they can rely on. And it starts with winning them through legitimate ways.
