Search Engine Optimisation
Let Us Help You Climb The Rankings
“SEO is about how to make your website ‘findable’ by the right person at the right time.”
Search Engine Optimisation (SEO) has become the essential foundational component of marketing and is the process of improving the volume or quality of traffic to a web site from search engines via ‘natural’, ‘organic’, or ‘free’ search results. The goal of search engine optimisation is to have web pages rank highly in search engine results for a relevant search term or key-phrase.
SEO On-Page and Off-Page Tactics
SEO can be summarised as using on-page tactics and off-page tactics. On-page tactics relate to the structure of the page, the way in which keywords are used, the type of code used to design the page, the meta tags and the internal linking structure between the pages that make up the website. Search engines reward sites that are well structured with an intelligent link structure, and that publish relevant, new, unique and frequently updated content.
Off-page tactics relate predominantly to getting links on other webpages that ‘point’ or link back to your webpage. Links show the search engines where your pages are and also cast votes for the quality of your site. There are many ‘tactics‘ to obtain these backlinks, but what is needed is a sensible, creative and comprehensive strategy that explores every opportunity for obtaining backlinks and that also remains cognisant of search engine guidelines.
Implementing A SEO Plan
To implement a new business or marketing plan without SEO as the core foundation is like trying to run a marathon without having any cardiovascular fitness. You may start the race, but you have little chance of finishing the race – or winning it. A business simply cannot afford to pass up the opportunity to be ‘there’ when a potential customer is specifically searching for the solution that the business offers.
SEO ensures that your first page ranking for a given keyword will be seen by searchers and provide free traffic day after day, month after month, year after year. Because of this, each and every additional ranking that you achieve through SEO has additional short and long term value.