Although these goals “quality content and high search engine visibility” may seem at odds with each other, it’s important to your marketing success to start considering them part of a holistic goal. Yes, your content needs to be well-written, dynamic, and full of important information for your audience, but none of that matters if its lost in the search engines ranking abyss.

A high SEO ranking can pull your content out of obscurity and get it in front of a new readership. But today’s audiences are smart, and simply peppering your short article with keywords will only serve to turn readers off.

What Makes An Article Great?

While really excellent writing can’t be taught, good writing certainly can. As a marketer, you are ultimately a storyteller, conveying the story of your brand through different mediums and re-framed for various audiences. Now all you need to do is turn this ability to the page. Here are some best practices for producing excellent, captivating posts:

Use Current and Relevant Examples:
Absolutely nothing gives writing more power than strong, relatable examples. Avoid the purely theoretical by using case studies when speaking about a product’s success or concentrating on one user’s story. Find points of connection in news or popular culture to offer your reader a frame of reference. These positive stories will stick with them longer than facts or numbers.

Don’t Hide Your Voice:
One of the very best things you can do for your brand is to give it a special voice. Don’t be afraid to be funny (if you are funny), eccentric, even a bit strange. It can be useful to read the piece aloud to see if it seems like you. Your real voice is among your greatest assets. Yes, you need to adhere to the standard of professionalism appropriate for your industry, but the more you sound like a human, the more people will want to engage with you by re-posting, commenting, and finally, by purchasing your product or service.

Know Your Audience:
Your blog is not your journal, nor is it an inter-office memo. Make certain you choose language suited for whomever you’re dealing with. If you’re writing for a bigger audience, steer clear from lingo. Keep paragraphs short and to the point, and section of difficult-to-understand material into digestible bits of information. Include links to examples that will help elucidate the work. Finally, become your fiercest critic: revise, revise, and revise again. Circle the ideas you find appealing and cut everything else. The more focused you are, the more your audience will have the ability to gain from your work.

Writing for SEO
With those suggestions in mind, crafting a good short article should be simple. Now to attend to the next piece of the puzzle: getting your content seen. Together with cross-posting and social media, optimising your content for search engines is a tested way to place your work before a new audience. By optimising your content to appear more frequently in search engine suggestions, you will be increasing both the recognition and trustworthiness of your label.

Some Ways To Produce Excellent SEO-friendly Content Includes:

Pick Natural Keyword Terms:
Featuring highly visible, popular SEO keywords into your short articles is one of the very best ways to increase your rankings. Major caution: these keywords have to be included in such a way that feels natural to the subject. They should not stick out or be disconcerting to the reader. Readers, specifically those who devote a lot of time in the digital world, are extremely capable of seeing if you’ve just overstuffed your work filled with words you hope will drive up visibility.

Keyword Placement:
Ensure you optimise the positioning of keywords in your SEO posts by putting them in your titles and subtitles. Make a hierarchy of keywords and use the most search for terms up front. Make certain to use your most important keywords in the title.